I most commonly recommend using 1:1 or square aspect ratio videos, or 4:5 vertical videos. Recognising that most people are using the Facebook feed using their mobile devices, we want to maximise the amount of screen real estate that we can command with our videos on the mobile devices. Now let’s move on to Facebook video and first let’s talk about the Facebook feed. Although YouTube does allow other aspect ratios, what I’m focusing on here is the core ratio that you’ll probably want to be considering. So you’re going to be considering a 4k resolution at 3840×2160 or more commonly high definition at 1920x 1080. I primarily focus on the widescreen aspect ratios from 4k down to high definition. Let’s start with YouTube now for YouTube. So, now the big question is when do you use each of these when it comes to creating video content for different video platforms? YouTube Now of course, these ratios can be used at different pixel resolutions, but on the screen here, you see the most common resolutions used at these different screen ratios. Here the screen ratio is typically 1080×1920. 9:16 RatioĪnd finally, we talk about full vertical video, which is 9:16. Here at 4:5, we’re commonly working with a frame that’s 1080×1350 pixels. This is where we’re starting to get into vertical video format, but not full vertical video yet. The next key ratio that you’ll see is 4:5. Square video is typically 1080×1080, although any square resolution will actually work on most platforms. The next common ratio that we’ll find is 1:1 or square video. This is a common format, which you’ll often also find in 4k videos, typically 3840×2160 when it comes to pixels. For that, we’ve got a pixel dimensions of 1920×1080. You’ll often find that as HD or high definition video. 16:9 Ratioġ6:9 is also commonly referred to as widescreen video. When we’re referring to these common screen sizes, I’m going to be talking about them as a ratio and also share with you the common pixel dimensions, which you’ll typically see across different platforms. Now, the fact is that right now, most video platforms will actually accept a range of different ratios for the videos, everything from ultra-wide cinematic wide screen, up to vertical videos and all sorts of things in between. In this article, I’m going to demystify the common video ratios that you’ll be considering as part of your social media video strategy in 2020 and beyond. You’ve got all sorts of sizes of video in between that are possible to be done on different platforms these days, no longer is it one size fits all. In other words, what size should the video be? You’ve got vertical video, square video, horizontal video. When you’re thinking about repurposing video content specifically for native use on social media platforms, sometimes it can be very confusing as to which ratio you should be using.
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